Innovation Diffusion Processes: Concepts, Models, and Predictions

Innovation diffusion processes have attracted considerable research attention for their interdisciplinary character, which combines theories and concepts from disciplines such as mathematics, physics, statistics, social sciences, marketing, economics, technological forecasting. The formal representation of innovation historically used epidemic models borrowed biology, departing the logistic equation, under hypothesis that an spreads in a system through communication between people like contagion. This review integrates basic built upon Bass model, primarily marketing literature, with number ideas epidemiological literature order to offer different perspective on by focusing critical diffusions, are key progress human communities. article analyzes three issues: barriers diffusion, centrality word-of-mouth, management policy interventions assist beneficial diffusions prevent harmful ones. We focus deterministic described ordinary differential equations.